WYGI: IDENTITY
A logo and be a John. A logo can be a Molly. Or a logo can be a Kimmie thats is really into blue eyeshadow, press-on nails and teased, platinum hair. A classic (or wonderfully complicated) logo is successful when it personifies the brand as it is today and will continue to serve the brand in the future.
WYGI: PRINT
It's now about smoke and mirrors. It's not about tricking an audience. Brands shine when sheen in their very best light, so it's our duty to craft messages that represent our brands in a likeable, believable way.
